ComEd
No, those coffee stains are supposed to be there. Looking to retain its existing customer base in an environment of increased competition, ComEd wanted to create a dialogue with mid-sized businesses. This campaign sought to remind clients about the importance of reliable electricity for their businesses—from their morning cup of coffee to the power for their computers. Further, by providing a simple survey, our campaign attempted to show ComEd's continued interest in serving its clients' needs.